With the development of technology, sellers turned to marketplaces in order to reach buyers using search engines. Marketplaces have gained popularity due to the fact that they contain alternative products and brands by nature, the number of completed trade is high, they provide payment security, and they offer promotions. Large-volume marketplaces, on the other hand, appeal to certain customer groups due to their categories. Let's examine this situation with a hair dryer and a CNC machine.

 Marketplaces usually offer annual subscription or commission services with vendors to ensure sustainability in terms of revenue model. Considering the commission rates, the same rate cannot be expected from a hair dryer and a CNC machine. Again, in terms of categories, if the hair dryer is demanded more in that marketplace, it continues to offer products in the marketplace hair dryer vertical to appeal to potential customers. This can push the CNC machine to the background.

 At this point, sellers should first examine the categories of the marketplace in order to understand which marketplace they are members of. Then they should question the marketplace revenue model. Marketplaces are generally divided into three. B2B, B2C, C2C. For marketplace meanings https://www.bidustry.com/tr/blog/13/dijitallesmede-b2b-pazaryeri

 All three marketplaces can be evaluated according to certain subtitles. Sales volume in a sale, pricing method, number of decision makers in purchasing, complexity of the purchasing process, purchasing motivation, purchasing steps, marketplace strategy.

- While the sales volume is in the range of 0-100 USD in C2C, it can find 10-1000 USD in B2C and 1000-1M USD in B2B. Marketplaces in B2B can be diversified according to indirect and direct purchases. Marketplaces can be product oriented or tender oriented.

- The pricing of the products can be shaped according to the market in C2C. While there are standard prices in line with production costs in B2C, prices can be shaped according to customer demand with special production in B2B.

While the number of decision makers in purchasing is one or two people in C2C and B2C, it is possible with more than one person in B2B.

The purchasing process is not complicated in C2C and B2C. Price, bargain, payment, delivery. In B2B, it can become complex depending on the product and the brand. Conditions such as price, performance and warranty come into play.

While the motivation to purchase is shaped by the needs or interests of the buyers in C2C and B2C, it is shaped by the needs or planning of the business in B2B.

- While the purchasing step consists of a few steps in C2C and B2C, it can be more than a few steps in B2B.

-Market strategy is about presenting the product or service and creating a buyer portfolio in C2C. Brand diversity stands out with product variety in B2C. The purchasing steps and payment variety are high. In B2B, brands and products offer more solutions. Purchasing is made by businesses rather than individuals.

In summary, marketplace categories differ with their products or services, functioning. Operating in a marketplace according to the audience you want to address will be more effective in reaching your potential customers.

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