Today, businesses adopt themselves to the digitalization by investing in social media, cloud technologies and big data so as to build a connection with their customers. Purchasing processes have revised itself with technology from past to present.
Digitalization process can be evaluated in stages, called before and after internet. As a first step, a customer means a purchaser, could only obtain information about the product or service by a salesperson. For this purpose, the salesman and the purchaser would come together and exchange information. In the second stage, with internet, the purchaser started analyzing informations shared by the salesperson before the process. In this process, the purchaser was obtained informations only shared by the salesman. This information can be considered as visual or technical details for the product or the service. In the third stage, with the rise of internet, sharing of user experience increased on the purchaser side. Social media, video viewing platforms, etc. channels have become an important user experience method for the purchaser. At this point, the size of the product or service has also changed. Variety such as Saas were added to this dimension. In this stage, the salesperson has started to share information about how he benefited to purchasers rather than sharing technical details about the product or service such as "It was with you at all times when you were sad and happy and it will continue to be with you!" The fourth stage in front of us is that the purchaser will frequently experience the commercialization of big data and spontaneous processes.
The purchasing process consists of sourcing, agreement, purchasing, delivery, invoicing and analysis processes. All these processes should be carefully monitored and recorded. Accurate analysis of the process plays an important role in determining new term strategies. Globally, businesses are turning to purchasing information system tools in order to manage a strategic process such as purchasing. Purchasing information system examines processes such as cloud solutions from supply to payment, electronic signature, supplier network, direct purchase through supplier network, digital bidding platform, e-tender, e-purchase, automatic invoicing of purchase order.
With digitalization, businesses turn to purchasing information system tools through cloud services, marketplace applications, and mobile applications. Cloud services provide online access for businesses competing over time, such as enterprise resource management, customer relationship management, and cash flow management. Online marketplace platforms remove geographic boundaries and bring potentials ahead of them in accessing multiple resources for purchasers. Mobile applications open up fast processing in many areas. For example, it enables the handling of all transactions with few taps in the purchasing processes on a subject such as payment technologies. With artificial intelligence, data analytics, it can analyze consumer behavior for different geography, region, country, province, district. When you evaluate all processes together, it is sufficient to choose the one that is suitable for your current needs from the options offered to you. These systems also prove to be transparent and reliable day by day.
In summary, adapting to the digitization process for businesses enables them to save time and create their future plans correctly. It enables the staff they employ to focus on strategic purchasing by eliminating the daily paperwork burden. Businesses that do not make progress in this regard will start to lag behind their competitors and will not be possible after a point as their continuity depends on individuals.
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