DIFFERENCES BETWEEN MARKETING, SALES AND BUSINESS DEVELOPMENT
Today, businesses offer their products and services to potential customers through models such as B2B, B2C, C2C. Businesses create strategies at the point of contact with potential customers and call these strategies marketing strategy, sales strategy or business development strategy. So what is marketing, sales and business development?
Marketing generally works on topics such as brand management, segmenting and targeting of potential customers, and product positioning. Analyzes product, price, location, promotion cycle. Brand, potential customer and product are targeted. What is my marketing value proposition? Who are my potential customers? Where is it? What am I resolving? It develops strategies to create brand awareness, to discover aspects that make the brand different from competitors, and to find and increase potential customers.
The sale enables the determined potential customers to become paying customers. It is focused on getting paid for potential customers for purchasing the product. It is aimed to close the sale. It develops strategies on steps such as separating potential customers and becoming paying customers.
Business development focuses on long-term cooperation. It works on new partnerships and agreements where firms can achieve win-win. Business development is focused on new markets, channels and partners. It is an issue that businesses with more B2B sales activities need. It is aimed at closing the deal rather than closing the sale. Business development develops strategies for finding new markets, creating channels and establishing new collaborations rather than potential customers.
Here, the potential customer's distinction between marketing and sales should be made well. The subject of "Lead Generation", which is the focus of marketing, the topic of finding potential customers may be the potential customer filling out a form in line with a marketing strategy, visiting the web address or applying to contact him. One-way communication is more intense. “Prospecting” the focus of sales is a point of two-way communication. As the "Lead" gets closer to the sales in the sales funnel, it becomes a "Prospect". Reaching larger groups at the same time is the lead approach of marketing. Cold emails can be an example of this. More closed groups and potential customers with whom communication is provided are the potential customer approach focused on sales.
In summary, with the advancement of technology, companies' awareness of creating brands has increased. Previously, a firm or a person in that firm was more of a part of the strategy to create an element of trust. Companies now reach thousands of potential customers with their brands and offer value suggestions about their products or services. At this point, by making a good distinction between marketing, sales and business development, monitoring the process with statistics in line with the brand, product or service puts your brand ahead of your potential customers against company or individual approaches.
Don't forget to read some blogs!
Industrial product, consumption product, etc. products are delivered to the customer as a result of different production types according t...More
With the development of technology, sellers turned to marketplaces in order to reach buyers using search engines. Marketplaces have gained...More
Today, businesses offer their products and services to potential customers through models such as B2B, B2C, C2C. Businesses create strategies at...More
Consumer products are goods that are used to meet daily needs and are mostly preferred on an individual basis. Usually they are low purchasing a...More
What are 3 benefits of marketplaces? How can we decide which one is fit for us?
Most marketplaces offer 3:
-To Increase br...More
Do you have unlimited paid ads budget for your company?
Maybe you are performance marketing addicted?
The truth is most companie...More
B2B marketplace for industrial sellers and buyers? Whaaat?!
There are 10 million factories around the world. In addition to this, constr...More
Looking to buy electrical parts? RFQ now on Bidustry!: Top 20 electrical goods of the last month, you can find on Bidustry.
Sellers are ...More
For many years, marketing has been changing it’s form and coming us within different ways. The internet has also become a key actor in the...More
For many years, people in companies have been exploring about trading cross-border and increasing brand awareness globally.
When you thi...More
Looking to buy mechanical parts! RFQ now on Bidustry! What are top 20 mechanical goods of December 2023?More
For many years, people in companies have been trying to reduce costs of time and money. When you think about companies, their purchasing is not ...More
Today manufacturers and suppliers have been searching platforms to start healthy marketing and sales activities.
B2B working companies have annual sales goals. In the last ten years some of those companies started to have sales goals upon internet. They mos...More
Bidustry is B2B marketplace for industrial sellers and buyers. There are two types of goods:Industrial and consumer...More
Looking to buy chemical goods! RFQ now on Bidustry! What are top 20 chemical goods of December 2022?
Before starting you should be aware...More
Bidustry is B2B marketplace for industrial sellers and buyers!
Buyers are mostly factories, plants, refineries, industrial facilities, b...More
Today most companies have been struggling to reach leads. On the other hand, the internet is a good way to reach leads.
There are differ...More
Industry sector has been following major contract projects which are succesfully signed by construction companies in recent years. Those c...More
An industrial facility means a facility engaged in activities such as an agriculture, a forestry, a fishing, a mining, a production, a transport...More
Since 2011, indirect expenses have increased by 7% per year, according to Mckinsey & Company. Despite this rate, companies find it difficult...More