Differences between lead generation and demand generation-1

Demand generation VS lead generation may seem a bit confusing.

It is not correct to define Demand Gen above the funnel. There are 3 key issues for DG:

1- It is done by targeting the ideal customer profile (ICP).

2- It is free. Customer's phone number, email, etc. information is not requested. (Ungated content)

3- It is for increasing customer awareness level.

We can think of awareness levels as unaware, problem aware, solution aware, product aware and most aware.

According to LG, DG is for the long term. It may take months or even years. The key approach is not in educating the customer. Guiding learning customers. This topic comes under buyer enablement. This is another topic, of course.

Do not compare the issue of guiding those who want to learn with traffic-increasing but low-quality B2C content such as "X in 3 Steps". We can talk about leading the way with high quality content.

It could also be a short-term advertising campaign by LG. Campaigns and texts that encourage people to fill out forms are important. (CTA) Or like people filling out forms in a webinar. (content distribution)

You cannot clearly track potential leads coming to content in DG. You can redirect to other content.

Thought leadership, podcasts, YouTube videos, blogs can be methods of distributing quality content.

DG's main purpose is to create brand awareness. It is not quantity oriented.

The purpose of lead gen is to turn leads into qualified leads. The feeding process is in the hopper. (nurture)

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