DIFFERENCES BETWEEN LEAD GENERATION AND DEMAND GENERATION

Differences about Lead generation and Demand generation:

1- LEAD GENERATION focused on quantity. DEMAND GENERATION focused on targeted ICP.

2- LEAD GENERATION is about converting leads to sales. DEMAND GENERATION focused on increasing awareness.

3- LEAD GENERATION comes from gated contents. DEMAND GENERATION is related to ungated content.

4- LEAD GENERATION teaches people. DEMAND GENERATION helps people who try to learn.

5- LEAD GENERATION can be ads, webinars, etc. DEMAND GENERATION can be podcasts, youtube videos, thought leadership, etc.

6- LEAD GENERATION is short-term activity. DEMAND GENERATION is a long-term activity and can take years.

7- LEAD GENERATION call to action download now etc. DEMAND GENERATION call to action learn more etc.

8- LEAD GENERATION can drive outbound. DEMAND GENERATION drives inbound.

9- LEAD GENERATION cares about sales from the view of marketing. DEMAND GENERATION cares about the brand from the view of marketing.

10- LEAD GENERATION is predictable. DEMAND GENERATION is not predictable.

11-LEAD GENERATION KPI may be the number of contacts collected from campaigns etc. DEMAND GENERATION KPI may be the number of contacts interested in your product themselves from your content as a product-aware contact or hand-riser.

One thing is very very important! So important!

It is ICP. (IDEAL CUSTOMER PROFILE)

Companies still struggling to find out their ICP.

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