You can't be everything to everyone!
We can supply everything. We can produce anything! We solve everything for you. We are the solution!
You may be missing opportunities in jobs you are good at because you spend your time on everyone else.
The best way to understand this is Lead qualification matrix. Chart for qualifying leads.
You must have an ideal customer profile. You are definitely good at something! You have your mission and vision. Even if you don't have a vision, you have a purpose and you are accomplishing a mission every day.
Ideal customer profile?
Real estate agent. B2C example: Ideal customer profile: Families who will buy a house. Only families. Buyer persona: Those who have children over 10 years old.
B2B: A kitchen equipment manufacturer with more than 150 employees, who wants to increase its exports, uses CRM and ERP, and generate at least 10% of its revenue from content marketing. Buyer persona is an industrial kitchen equipment manufacturer, a general manager with a marketing and sales background, and those who do not outsource human resources and digital marketing.
Your website, content, podcasts, videos, fairs you attend, conferences, intermediary links, brochures, internet ads, TV ads, etc. In other words, if your potential customers who go on a journey in your pipeline (the journey of a potential customer to become a customer) from all inbound and outbound sources are in 2 boxes with nothing written on the table, you are in trouble.
You are having a problem but you don't realize it.
Our company does not have a marketing team for these issues! Many companies do not have a marketing team. Then, if you are dealing with both marketing and sales, separate these approaches in your mind. Go through each step step by step.
Maybe you have partially solved the problem for the moment with your services or products that you offer to dozens of one-time, single customers, in the logic of business brings business, but those customers will always look for something better. They have to call!
Generally, if you have moved away from your field and there are competent people at another company, it will be a one-time job. They understand at the beginning of the journey that the situation continues to be difficult...
Then why don't you try to be a hero to those in need with the job you're best at? (hero statement)
Why don't you try to deliver the product or service you are best at to those who are truly looking for it?
Don't forget to read some blogs!
What is the marketplace?
Marketplace is a platform that allows businesses or consumers to trade globally or loca...
MoreProcurement is simply the acquisition of materials and services from product sellers or service providers on a specified schedule. As an individ...
MoreThe purchasing process differs in various product categories. When examining according to product categories, 2 concepts come to the fore...
MoreIndustrial product, consumption product, etc. products are delivered to the customer as a result of different production types according t...
MoreWith the development of technology, sellers turned to marketplaces in order to reach buyers using search engines. Marketplaces have gained...
MoreWith the pandemic, companies have turned to technology tools in finding potential customers. E-commerce showed a different increase in 2020 comp...
MoreToday, businesses offer their products and services to potential customers through models such as B2B, B2C, C2C. Businesses create strategies at...
MoreConsumer products are goods that are used to meet daily needs and are mostly preferred on an individual basis. Usually they are low purchasing a...
MoreInbound marketing is about creating marketing and sales that people love by providing helpful content and resources that attract people to you a...
MoreWhat are 3 benefits of marketplaces? How can we decide which one is fit for us?
Most marketplaces offer 3:
-To Increase br...
MoreDo you have unlimited paid ads budget for your company?
Maybe you are performance marketing addicted?
The truth is most companie...
MoreIf you are an industrial goods manufacturer or a supplier, e-commerce may not satisfy your expectations.
E-commerce (electronic commerce...
MoreB2B marketplace for industrial sellers and buyers? Whaaat?!
There are 10 million factories around the world. In addition to this, constr...
MoreLooking to buy electrical parts? RFQ now on Bidustry!: Top 20 electrical goods of the last month, you can find on Bidustry.
Sellers are ...
MoreFor many years, marketing has been changing it’s form and coming us within different ways. The internet has also become a key actor in the...
MoreFor many years, people in companies have been exploring about trading cross-border and increasing brand awareness globally.
When you thi...
MoreLooking to buy mechanical parts! RFQ now on Bidustry! What are top 20 mechanical goods of December 2023?
MoreFor many years, people in companies have been trying to reduce costs of time and money. When you think about companies, their purchasing is not ...
MoreToday manufacturers and suppliers have been searching platforms to start healthy marketing and sales activities.
More
B2B working companies have annual sales goals. In the last ten years some of those companies started to have sales goals upon internet. They mos...
MoreBidustry is B2B marketplace for industrial sellers and buyers. There are two types of goods:Industrial and consumer...
MoreLooking to buy chemical goods! RFQ now on Bidustry! What are top 20 chemical goods of December 2022?
Before starting you should be aware...
MoreBidustry is B2B marketplace for industrial sellers and buyers!
Buyers are mostly factories, plants, refineries, industrial facilities, b...
MoreToday most companies have been struggling to reach leads. On the other hand, the internet is a good way to reach leads.
There are differ...
MoreInbound marketing is so important for B2B working companies. The key point is the distribution of contents and resources.
MoreCompanies have been searching for platforms to reach potential customers besides their websites in the last 5 years. The Pandemic also sped up t...
MoreServing products on your own website?
The point is that is inbound marketing. SEO is one of the inbound marketing strategies.
In...
MoreBidustry is a B2B marketplace for industrial sellers and buyers. Industrial manufacturers and suppliers serving products at Bidustry.
It...
MoreProcurement teams in companies have been searching for industrial products online for many years.
The Internet is very important for sou...
MoreA To Z B2B marketing and sales terms that may help to your sales process.
MoreThe purpose of Demand Generation is to increase potential customer awareness through brand awareness.
Let's consider the awareness level...
MoreDifferences between Lead generation and Demand generation:
1- LEAD GENERATION focused on quantity. DEMAND GENERATION focused on targeted...
MoreDemand generation VS lead generation may seem a bit confusing.
More"Buyer enablement"
Most people around the global still struggling about what are lead, prospect, Opportunity? While focusing on these...
It is a fact that the basis of all healthy growth companies we see today, as a case study, is word of mouth marketing (WoM), triggered by happy ...
MoreIn B2B, creating and distributing content on social media is an issue.
There are many blogs, posts, recommendations, recipes, etc. re...
You can't be everything to everyone!
We can supply everything. We can produce anything! We solve everything for you. We are the solut...
You've purchased or created a website template and are trying to fill in the blanks.
Copywriting in marketing is not like that. It's ...
There are differences between Cold Calling and Telemarketing. What are they?
1- The purpose of Cold Calling is to continue the conver...
So how do you set your sales goals?
Of course, you check your company memory! CRM. Do you?
It's better if you use CRM, but...
Digital marketing VS. traditional marketing is not right!
For example:
Pops (pop up/under) are digital but outbound market...
It is an accepted misconception that production, in particular, will increase sales on its own rather than marketing.
In fact, manufa...
You cannot be sustainable without a marketing mindset in your company. Marketing is mindset not only operation.
Your system is consta...
You want to create a long-term road map for your company. You want to set up a system. Do you want to be sustainable?
A damage assess...
Of course, we are a team at work; We are not family.
We have a vision and a mission or a purpose and we can communicate on these grea...
Today, businesses adopt themselves to the digitalization by investing in social media, cloud technologies and big data so as to build a connecti...
MoreIndustry sector has been following major contract projects which are succesfully signed by construction companies in recent years. Those c...
MoreAn industrial facility means a facility engaged in activities such as an agriculture, a forestry, a fishing, a mining, a production, a transport...
MoreYou may check mini industrial terms dictionary. It includes industrial terms.
MoreCompanies have developed various methodologies so as to provide themselves optimum material and service from the past to present. These methodol...
MoreSince 2011, indirect expenses have increased by 7% per year, according to Mckinsey & Company. Despite this rate, companies find it difficult...
MoreThe corona virus has affected industrial electrical, mechanical and civil product suppliers such as exporters, distributors, and retai...
MoreBidustry is a B2B marketplace for industrial product sellers and buyers.
There are 2 types of products:
Manufacturer goods...