Of course, we are a team at work; We are not family.
We have a vision and a mission or a purpose and we can communicate on these great.
We create value and market it. This way, potential customers come to buy.
We make sales and follow the process financially.
Then we support and even mentor customers to help them succeed again and again.
By getting rid of their problems, they begin to feel a sense of belonging to our brand.
They even want the people around them to get rid of their problems and succeed, and they invite them to our brand.
In this way, management, employees, customers and potential customers all under one brand, we become a happy and contented community.
We all get rid of our problems with different missions and we constantly expand this communication pool.
Then, of course, this journey can be in a vehicle on the way to your main goal as an employee.
You might find other goals on the road, or you might want to go on a different journey with a different brand? How can you have a purpose when you have no purpose?
You may want to leave your team by quitting your job or you may be fired.
You may continue to have relationships with some people. Close friendship is something different. Being close friends at work and outside is a different thing. Being part of a team is something different. Family is something completely different, dear B2B marketer.
Why aren't you family?
Because when you are in trouble and need money, your dear managers will not say that we can send our family employee 500K USD.
When he gets into a fight, they won't say that he's the one young man in our family, let's get on with it, he might mess things up from time to time.
When someone cannot fulfill duties and responsibilities, they will not say, "Let's get on with it, she or he is from the family."
Why aren't you family?
Because this difficult process that I mentioned above, which seems posh but can be achieved by very few companies, cannot be achieved as a family. A brand does not become an asset to society as a family.
I say this so that you won't be shocked when you hear the "We are a family" speech after lunch and find yourself saying "We can't continue this process" before leaving work. Don't be surprised..
What's the big deal? Definitely not getting fired or quitting. World situation. At the end of the day, life goes on.
You can start by finding answers to these questions:
What is your purpose? Don't you have a purpose? No problem. Then what kind of communication would make you happy? You know, a person is the average of his environment, what kind of communication would you like to be in, in what kind of environment?
Don't forget to read some blogs!
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MoreA To Z B2B marketing and sales terms that may help to your sales process.
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