SALES FUNNEL VS FLYWHEEL SHORT DEFINITION

It is a fact that the basis of all healthy growth companies we see today, as a case study, is word of mouth marketing (WoM), triggered by happy and addicted customers.

In other words, customers are satisfied customers.

Keeping to buy. Keeping to buy through cross selling, upselling and bringing other people as well.

The concept of community creation also reletaed with word-of-mouth marketing.

It can be seen that the basis of many fast-growing and fast-failing start-ups is that there are many customers who attract people with performance marketing but then they leave. Of course, there is a separate issue of product-market fit.

So, as a result, our focus is not just on marketing and sales; after sales at the same time as well. Whole customer journey!

How is your brand's relationship with customers after sales? Or do you run away after an offer?

At this point, the sales funnel turns into a sales flywheel. Flywheel is one of the rising stars of the last 5 years. In fact, it goes back even further.

Customer support turns into customer success!


Sales funnel focused on marketing and sales. That is, generating potential customers and converting them into sales. The sales flywheel generates potential customers and converts them into sales, and satisfied customers bring new potential customers.

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